Boot Camp

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What the day is for

Apart from Friday office hours, this is the one day you have to be there. It runs eight hours, in person, with the full cohort and all leads in the room. Studios meet for the first time, the discipline tracks teach process and standards, and a mock client experience lets every studio practice the model before a real client lands on Monday.

By the end of the day, the cohort should know how the program runs, what the standard is, who they are working with for the next 12 weeks, and how to use the tools they will rely on.

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What we ask of mentors

Boot Camp is the big one for mentors: about 8 hours. Outside of Boot Camp, mentor time is light. Weekly Friday office hours run as 15-minute check-ins, as needed, for up to eight cohort members. See the 12-week curriculum for the weekly cadence.

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Pre-Work (sent before Boot Camp)

Get set up before you arrive. A guided tutorial walks you through it, so nobody loses Saturday morning to installs or questions we could have answered sooner. We go through the curriculum and the tools together once everyone is in the room.

• "What to Expect" overview: the 12-week arc, the three group formats, the studio model, weekly rhythm, and what success looks like at the end of each cycle.
• Required software setup (via tutorial): a step-by-step tutorial walks you through installing your track's tools and setting up accounts, all before Boot Camp. Brand cohort: Claude with Branding-Skills, Figma, Khroma, FontJoy. Interactive cohort: Claude, Figma, GitHub, Netlify or Vercel. We go through the tools properly on the day.
• Required hardware setup: you get the program's hardware kit and check that everything works. Brand kit includes the MacBook Pro and the Epson WorkForce ES-50 mobile scanner described in the Brand Hardware Guide.

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The Day

Morning · Hour 1 · 10:00 AM – 11:00 AM

Orientation + Studio Formation (Full Group → Studios)

• Full group intro (15 min).
• Break into studios for the first time (15 min).
• Studio icebreaker (30 min).

Morning · Hour 2 · 11:00 AM – 12:00 PM

Process + Tools (Discipline Tracks)

• Transition into discipline tracks (5 min).
• Teach the Client Cycle Structure across the 5-layer process (55 min).
• Introduce track-specific tooling.
• Introduce Claude in each track and frame how AI fits into the cycle.

Morning · Hour 3 · 12:00 PM – 1:00 PM

Standards (Discipline Tracks)

• 10 min break.
• Teach first principles inside each discipline track (50 min).

Lunch Break · 1:00 PM – 2:00 PM

Afternoon · Hour 1 · 2:00 PM – 3:00 PM

Mock Client Experience, Part 1 (Discipline Tracks)

• A shared mock client is introduced.
• Each participant works from their discipline lens. Each studio member is working on a different piece of the same client without realizing it initially.

Afternoon · Hour 2 · 3:00 PM – 4:00 PM

Mock Client Experience, Part 2 (Discipline Tracks)

• Continue building on the same mock client brief.
• Confirm tool proficiency across each track.
• Track leads coach on standards in real time, not after the fact.

Afternoon · Hour 3 · 4:00 PM – 5:00 PM

Studio Integration + Close (Studios → Full Group)

• 15 min break.
• Break into studios and debrief the day (15 min).
• Each studio defines its Studio Name (15 min).
• Full group closing and dismissal (15 min).

Optional informal happy hour at 6:00 PM.

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What Boot Camp Sets Up

• Studios are formed and named. They stay together for the full 12 weeks.
• Every cohort member has working tools and knows how to use them.
• Each track has internalized the Client Cycle Structure and the standards their work will be judged against.
• The studio model has been rehearsed once on a mock client, so the first real client engagement on Monday is not the first time the team works together.